Design & Branding

Digital Strategy

Social Media

Product design

about this project

WildDays Nature News is a monthly family educational newsletter. The project included a logo and newsletter template design. Ongoing monthly projects include: Printable Activities, How to Draw Featured Animal, Educational Infographics, Print and digital content, Store Product, Email Marketing Management, and Social Media Marketing.

The newsletter template was designed to capture the attention of a young audience and families interested in nature.

Two blue jays perched on rocks, one offering the other a nut. Logo above:
WildDays Nature News: Blue Jay Edition. Newsletter article about blue jays with a headline
Promotional graphic:
A blue jay perched on a branch; text lists five facts about them, including their color trick and family connection to crows.
A person reads a nature book with a child. Bookstore news header promoting WildDays Nature News.
Advertisement for a tutorial on drawing a blue jay. The tutorial features a guide with 10 easy steps and a tablet displaying the finished drawing.
Blue jay stickers on a light blue background with text
A profile of Renée DeVincent, a Kansas City resident and creator of WildDays Nature News, with a photo and links to her work.

Printable Activities are branded, coinciding with the monthly focus animal. Age-appropriate activities are created to meet the needs of the subscribers.

Hands-on fun with Blue Jays educational materials: printable worksheets, coloring pages, flashcards. Offers
Coloring pages featuring bunnies: a

Social media campaigns are created to meet the audience in their most comfortable locations.

Blog post promoting nature, featuring wildlife: hummingbird, raccoon, bee, frog, fox, and bird.
Cartoon of a turtle beside a speech bubble saying
Ladybug on a yellow flower; a banner promoting 500 nature activities, debunking myths, and nurturing backyard ecosystems.
Sticker sheet featuring cartoon ladybugs and a mushroom, with a green and white background. Text promotes sticker fun and benefits for children.
A gray wolf's face, half-lit, looks directly at the viewer. Text:
A California Wren perched on a snowy branch, text reads

Store products developed to engage the audience and generate revenue.

Five raccoon stickers on a pink background. One raccoon is eating a cookie, while another covers its eyes. Others are in various poses.
Four cartoon wolves, howling, in various poses, on a blue background with light-colored circles.
Cute otter stickers with fish, hearts, and polka dots; a nature-themed design. Otters have various happy expressions.